For businesses that want to make acquisition decisions based on demand, data, and economics
Demand Analysis and Customer Acquisition Plan
We identify what your customers are looking for, how they make their choices, and which business areas are worth promoting. We develop search semantics, the structure of the necessary pages, and a plan for using SEO, advertising, and other channels.
- Search queries grouped by buyer intent.
- Spreadsheets and requirements for your team.
- A 90-day plan, annual development priorities, and budget scenarios.
Starting at 22,500 UAH. We will agree on the specific scope and details of the results before beginning work.
You can also come to us with a specific task and a clearly defined business focus. For example, when you need to design a catalog or develop a specific service
Describe your business and the challenge—we’ll determine whether a full assessment is right for you or if you should start with the Discovery format
15+ years in SEO and digital marketing
The founder’s personal involvement in diagnostics and key decisions
The plan remains yours regardless of who carries it out in the future
What kind of practical results does your business need?
Examples of detailed results included in the comprehensive “Demand Research and Customer Acquisition Plan” service:
Services Company: Page structure tailored to various client needs, priority services, and requirements for content and messaging on the pages.
B2B company or manufacturer
Priority customer segments, methods for finding suppliers, required pages, proof of expertise, and lead generation channels.
Online Store: Categories and subcategories, product specifications, filters, classification rules, and a list of pages to promote.
What You Get as Part of the Comprehensive Service
1. Key Findings – Executive Summary
A brief document outlining the main limitations, the most promising opportunities, and the solutions that require immediate attention.
2. Business Priorities – Focus
Priority products, services, audiences, and areas of focus, along with an explanation of the order in which they will be developed.
3. Demand Map and Search Intent Map – Demand Map
Search semantics grouped by buyer intent, a competitive landscape analysis, and the structure of the necessary pages. For an online store—a coordinated breakdown of categories, subcategories, product features, and filters.
4. Map of Required Changes — Asset Gap Map
A list of what can already be used, what needs to be corrected or created, and what should be postponed.
5. Priorities for customer acquisition channels – Channel priorities
Recommendations on SEO, advertising, local search, content, AI visibility, directories, email, and other relevant channels, with an explanation of their roles and the prerequisites for their use.
6. Measurement Plan – Measurement Framework
Metrics, data sources, and rules for evaluating results. We determine what can already be measured and what additional adjustments are needed to support decision-making.
7. 90-Day Work Plan – Priority Backlog
A sequence of tasks with priorities, assigned roles, dependencies, and completion criteria.
8. 12-Month Development Plan – Demand Plan
Stages of development throughout the year, conditions for moving on to the next steps, and points at which the plan should be reviewed.
9. Budget Scenarios
Minimum, recommended, and—if justified—accelerated implementation options. We account for the costs of labor, advertising, services, and external resources separately.
We will provide the results in editable spreadsheets and an explanatory document. We will agree on the contents of the detailed materials and file formats before beginning work.
The fixed cost depends on the size of the business
22,500 UAH — a local business or a small single-brand store.
27,500 UAH — services, maintenance, manufacturing, and a catalog of up to 500 products.
32,500 UAH — medium-sized catalog: 501 to 3,500 products.
42,500 UAH — an online business or a large catalog with over 3,500 products.
Please send us a brief description of your business, your main products or services, your market, and your current challenge. We will confirm the scope and cost before we begin.
- All nine blocks are included in the package. The level of detail depends on the task.
- High-quality studies that have already been conducted are reused (for example, an SEO audit). The freed-up resources are directed toward areas of work that are more critical.
- Before getting started, agree on the scope: the market, languages, product range, available data, and detailed results. Several independent sectors, countries, or significantly different audiences may require a separate scope.
- Research and implementation involve a separate scope of work: programming, content creation, ad launches, and external budgets are agreed upon separately. We can agree to include critical minor adjustments necessary for accurate measurement or to resolve an obvious blocker within the scope of work.
First, determine the demand. Then—the website, SEO, advertising, and other tools
The comprehensive “Demand Research and Customer Acquisition Plan” service combines Discovery and Demand Map: clarifying business priorities, conducting demand research, evaluating the current customer acquisition system, and developing a practical plan.
Once the business focus has been defined, we verify the initial assumptions and focus on the necessary details: the search intent of potential customers, page structure, reasons for choosing your company, channels, and the sequence of next steps.
The result does not obligate you to continue working with Site 4 biz. План можна реалізовувати власною командою або іншими підрядниками.
Independent result
The plan is yours. You can implement it using Site 4 biz, your in-house team, or other contractors.
90 Days of Priorities
You’re not getting a list of ideas, but rather the agreed-upon backlog for the first operational cycle.
12 Months of Development
The plan outlines what to launch now, what to postpone, and how to scale the system step by step.
How to Turn Search Queries into a Strategy for Marketing and Customer Acquisition
We gather semantic data—the words and phrases that potential customers use to search for products, services, and answers to their questions. We group them by search intent: what the person wants to find, for what purpose, what criteria they use to make a choice, and how ready they are to make a purchase.
We use search results and competitor data to gather information and validate decisions. At the same time, we take your product lineup, audience, and business priorities into account: a competitor might overlook important needs or attract visitors you don’t need.
A manual review helps determine which queries should be grouped on a single page and which ones require separate categories, service pages, filters, or informational materials.
The result is a map of user queries and intent linked to the relevant pages. This serves as the foundation for the site’s structure, content creation, and the design of advertising campaigns.
What We Check
1. Business, Focus, and Economics of the Programs
What is being sold, where the margin is generated, and which products, segments, or areas make sense to actively target.
2. The Customer’s Path to Purchase – Funnel & Revenue
How a customer progresses from initial contact to a sale, where opportunities are lost, and what a business can actually measure.
3. Demand and Competition
What are customers looking for, how do they articulate their needs, which segments are in demand, and who is already meeting that demand?
4. Advertising Effectiveness – Paid Media
What has already been advertised, the campaign’s ROI, and where the problem lies—in the channel, the offer, the landing page, or the sales process.
5. Clarity of the Message – Messaging & Creative
Does the customer understand what is being offered, who this solution is for, and why they should choose your business?
6. Website, Touchpoints, and Digital Assets – Inbound Experience
Website, landing pages, Google Business Profile, forms, content, search and AI visibility, and other touchpoints.
7. Analytics – Measurement
GA4, GSC, CRM, advertising platforms, and other data sources: what is already being tracked and what needs to be configured to manage the system.
The research is not based solely on expert opinion.
To analyze demand, search semantics, competitors, website visibility, and market structure, we use professional tools and real-world data—including Ahrefs, Serpstat, Google Search Console, GA4, advertising platforms, open search data, and our own manual analysis using proprietary analytical tools.
Tools provide data. Our job is to turn that data into solutions: what to promote, to whom, through which pages and channels, and in what order.
“I created Site 4 biz after years of working with SEO, websites, and digital platforms, where the problem often wasn’t limited to a single channel. A business might have a website, ads, content, and contractors, but still lack answers to the key questions: what exactly is worth promoting, where is there already demand, what limitations are currently holding back results, and where to allocate the next resources.”
That’s why at Site 4 biz, we first assess the business, market demand, and customer acquisition strategy, and only then determine which assets and channels are needed. I personally participate in defining the focus, priorities, and key decisions. Specialists in their respective fields are responsible for implementing the agreed-upon plan.”
Maksym Myroshnyk is an SEO strategist and the founder of Site 4 biz
Should we define the focus first? Site 4 biz Discovery
Price: 7,500 UAH.
Discovery remains a separate, smaller diagnostic tool for situations where a business does not yet need a comprehensive demand analysis and a 12-month plan, but needs to identify the main constraint and determine the next right step.
Includes a preliminary briefing, an analysis of the current situation, a review of the website and key digital assets, an initial assessment of the audience and competitive landscape, an online meeting of up to 60 minutes, and a written summary.
Result: the main constraint, 3–5 priority actions, a preliminary budget, and a recommendation for the next step.
Discovery does not include a comprehensive demand map, in-depth competitive analysis, complete semantics, system architecture, or a 12-month demand plan.
What happens after the diagnosis?
You now have a plan in place. Next, there are three possible scenarios:
- implement it with our own team;
- delegate specific tasks to other contractors;
- Transfer ongoing engagement management to Site 4 biz using the Growth model.
We do not make the results of the diagnosis a prerequisite for continuing our collaboration.
Growth – Managed Customer Acquisition
If you want to do more than just get a plan—if you want to hand over ongoing management of the system to Site 4 biz—let’s move on to Growth.
A separate Assessment is not required before Growth. Якщо бізнес уже має чіткий фокус і готовий передати нам залучення під управління, потрібна діагностика входить у стартовий Foundation.
If you specifically need a website
Build — developing or redesigning a website in accordance with the agreed-upon strategy, user needs, and future marketing efforts.
MVP is a separate package for clients who already know what kind of website they need and provide ready-to-use source materials. With this package, we do not include market research, positioning, an SEO strategy, or the development of a lead generation system at no additional cost.
In other words, “I already know what needs to be built—just make sure it’s done well” = MVP. If you first need to define the correct structure and role of the website within the system, that’s Assessment + Build —or Growth right away.
For whom does this diagnostic test provide the greatest value?
This format is particularly well-suited for B2B, service, and technical companies, as well as manufacturers and suppliers, where a single high-quality client or contract has significant economic value.
This format works best when:
- A business has several products, services, categories, or segments, and it needs to determine which ones to prioritize;
- An average or high average check provides a financial justification for attracting customers;
- You already have a website, advertising, SEO, content, or several contractors, but there’s no cohesive picture;
- We need to launch a new business line, GEO, or product;
- There is traffic, but few high-quality leads;
- Advertising is getting more expensive, and it’s unclear whether the problem lies with the channel, the ad offer, the website, or economics;
- The business is ready to provide data and discuss not only marketing but also the path from lead to sale.
Proof of quality work instead of promises
Collaborator – Profile active for more than 5 years
65+ reviews – 10/10 (check the rating – after logging in)
For high-quality content marketing, publications, and digital PR.
Clutch – Profile active for over 4 years
14 reviews – 5/5 (check rating)
Primarily for website development, launch, and digital projects.
Google Business—profile has been active for more than 3 years
7 reviews – 5/5 (Check the rating)
For support, advice, and work on digital projects.
When Is It Better to Choose a Different Format?
A full diagnostic evaluation is not necessary if:
- You’ve already determined exactly what kind of website you need, you have the structure and content, and you just want it built— that’s what an MVP is for;
- If you need an answer to a specific SEO or technical question, simply order a separate SEO consultation;
- Emergency task: a hacked or infected website, or a loss of indexing or analytics—this is a separate, problem-specific task;
- The company is not willing to provide access to data or discuss the sales funnel, sales, and the economics of its business lines;
- Expectations of a guaranteed specific ranking on Google, a specific number of sales, or a “magical” channel without testing hypotheses.
Frequently Asked Questions
Yes. The comprehensive “Demand Research and Customer Acquisition Plan” service includes collecting search queries and clustering them based on the intentions of potential buyers.
We take into account what people are actually looking for, what they’re looking for it to do, and what criteria they use to make their choices. We use search results and competitors to gather data and validate solutions, while also considering your product lineup, audience, and business priorities.
The result is a map of search queries and user intent linked to the relevant pages. It can be used to structure the website, develop content, and design advertising campaigns. We’ll agree on the scope of the research before we begin.
A standalone Discovery for 7,500 UAH has a smaller scope and provides an initial assessment without full data collection and semantic clustering.
Yes. We design the structure in accordance with the agreed-upon scope of work and the results of the demand analysis.
For a service website, this includes a list of the necessary pages and how they relate to one another, along with a description of their purpose. For an online store, it includes categories and subcategories, product specifications, filters, product classification rules, and a list of pages for search engine optimization.
We provide the results in spreadsheets with explanations that can be shared with a programmer, content manager, or other contractor. We document the scope and level of detail of the materials before work begins.
Technical implementation, import, and bulk entry of product specifications are approved as separate tasks.
No. The comprehensive “Demand Research and Customer Acquisition Plan” already incorporates the Discovery + Demand Map framework. A standalone Discovery service for 7,500 UAH is only necessary if you want to first determine your focus and next steps without conducting a full-scale study.
No. We don’t repeat prepared modules just to check off a checklist. We quickly review what has already been confirmed by data and allocate our resources to a more in-depth analysis of demand, competitors, the sales funnel, messaging, channels, or measurement. You pay for a comprehensive strategic overview and plan, not for the same number of hours spent on each module.
No. The results remain yours. You can implement them with your own team or other contractors. If you entrust the implementation to Site 4 biz, we do not resell research that has already been completed.
No. We evaluate the website and other assets, define requirements, and can agree on minor critical fixes needed to ensure accurate measurement or to resolve an obvious blocker. A full build, e-commerce, complex integrations, or a major redesign fall under a separate scope.
Yes. If a business already has a clear focus and is ready to hand over its customer acquisition system to us for management, the necessary diagnostic components are included in the Foundation starter package. A separate Assessment is needed for those who first want an independent analysis and plan without any obligation to hand over further management to us.
Advertising budgets, paid placements and links, third-party services, large-scale photo and video productions, external specialists, and major development projects. Site 4 biz does not cover these expenses with its own funds.
We do not guarantee specific rankings, traffic, or the number of orders. Results depend on the implementation of recommendations, the nature of the business, the budget, competition, and how search engines operate.
As part of the study, we are responsible for the agreed-upon scope, the quality of the analysis, the consistency of the materials, and correcting our own errors. We test hypotheses and make regular adjustments to our actions during a separately agreed-upon implementation or support phase.
Please send a link to your website, a brief description of your business, your primary market, and the problem you need to solve. If you don’t have a website yet, a description of your products or services and your plans will suffice.
We’ll clarify the initial requirements and determine the appropriate scope of work: a comprehensive study, a standalone Discovery project, or another service. To prepare for the study, we’ll use a brief and, if necessary, a kickoff meeting.
Before payment, we agree on specific deliverables, the scope of work, required materials, cost, and an estimated timeline. If the task and business focus are already clear, you can order a comprehensive study right away without first purchasing a separate Discovery.
B2B, Professional, and Service Solutions – Demand & Revenue Assessment
Let's determine which areas of your business should be prioritized for promotion
Please tell us what services or solutions you offer, what kind of clients you want to attract, and what is currently holding back your growth.
We will clarify the scope of work and propose an appropriate format for our collaboration. Before we begin, we will agree on specific deliverables, scope, cost, and timeline.
Before we get started, you’ll know the cost, the scope of work, and the potential opportunities for your business.
