90-Day Rollout of a Digital Customer Acquisition System
We transform an agreed-upon strategy into a fully operational and measurable customer acquisition system
Within 90 days, we build or activate the necessary digital foundation, set up analytics, launch the agreed-upon channels, and optimize them based on the actual behavior of potential customers.
- Implementation in accordance with the Demand Map or an agreed-upon strategy
- A single partner responsible for the digital system
- The website, analytics, and channels all operate according to a common logic
- The founder of Site 4 biz oversees the strategy and key decisions
- All accounts, access rights, and digital assets belong to the client
Launch on a ready-made digital foundation—starting at 120,000 UAH in 90 days (starting at 40,000 UAH/month)
If a website, landing pages, or other key assets need to be created from scratch, the Build phase is priced separately.
A strategy doesn't implement itself
Between a sound plan and the final result lies the most challenging stage: implementation.
A business may have a marketing strategy, demand research, a new website, and even targeted advertising, but still lack a managed system.
This happens when:
- The website, SEO, advertising, and content are handled by different contractors;
- The analytics do not show the full path of the request;
- Technical tasks are postponed;
- The channels operate without shared priorities;
- advertising links lead to pages that haven’t been set up;
- The content does not support sales;
- No one is responsible for the overall performance of the digital system;
- Decisions are made based on gut feelings rather than data.
The 90-day launch is necessary to consolidate the agreed-upon decisions into a single operational system and bring it to a state where the business can:
- receive inquiries;
- understand their source;
- evaluate their quality;
- identify weaknesses;
- make the following decisions based on the data.
What Is a 90-Day Launch?
This isn’t just three months of random marketing efforts.
A 90-day launch is a time-limited implementation project during which the Site 4 biz team:
- Transforms the agreed-upon strategy into a concrete work plan.
- Prepares or modifies the necessary digital assets.
- Configures the measurement.
- Launches the agreed-upon channels.
- Receives the first reliable data.
- Enhances the most effective tactical decisions.
- Develops a plan for ongoing growth support.
A strategy determines the direction a business is heading.
The 90-day launch turns that direction into a working system.
What Needs to Be Determined Beforehand
We don’t start a project with the mindset of “let’s try launching something.”
Before the start, the following must be clear:
- priority products or services;
- key audiences;
- needs that the supply meets;
- business strengths;
- priority demand segments;
- the role of the website;
- Recommended channels;
- key conversion points;
- criteria for a high-quality request;
- a business’s ability to meet new demand.
These decisions can be made:
- within the Site 4 biz Demand Map;
- in the client’s strategy;
- by the in-house marketing team;
- another specialist consultant.
Before we begin, we check to make sure we have enough materials on hand to carry out the project successfully.
If the problem statement isn’t clear yet, we recommend starting with Discovery or Demand Map.
Why You Still Need Data After Developing a Strategy
This isn’t about verifying whether we’re heading in the right direction. We’re determining the most effective way to implement it.
A high-quality strategy defines:
- who the business serves;
- what need it fulfills;
- what needs to be promoted;
- what position to take;
- which channels to use;
- what kind of digital system to build;
- what to consider the result.
But no preliminary study can predict with complete accuracy:
- which wording of the proposal will elicit a better response;
- which segment is more likely to take action;
- Which advertising creative attracts higher-quality customers;
- which call to action is more effective;
- Which page best explains a complex service;
- how to allocate the budget among the various areas of work;
- which search queries generate not just traffic, but real business opportunities.
These are the tactical options we compare after launch.
A strategy isn’t called into question on a whim.
Real-world data helps implement it more accurately, strengthen existing connections, and avoid wasting resources on weak options.
Three stages of the launch
The First 30 Days
Digital Infrastructure and Measurement
In the first stage, we:
- We are finalizing the implementation plan;
- We are creating a priority backlog;
- We check to see if the website is ready;
- We create or refine the necessary pages;
- We configure forms and contact points;
- We’re testing the mobile version;
- set up analytics;
- We track conversions;
- We are implementing UTM tags;
- We are coordinating the rules for tracking inquiries;
- We check access to advertising and search engines;
- We’re preparing materials to launch the channels.
Stage Results
The business has a solid foundation and can see where potential customers are coming from and what actions they take.
Days 31–60
Launch of Approved Channels
Depending on the strategy, we deploy the agreed-upon system components:
- Google Ads;
- SEO Basics;
- priority pages;
- a local presence on Google;
- content materials;
- advertising landing pages;
- retargeting;
- email or messaging channels;
- external publications;
- partner access points;
- links between social media platforms and the website.
We don’t launch every available channel just for the sake of having a presence.
Each channel has:
- a specific role;
- target audience;
- entry point;
- the next step;
- performance metric.
Stage Results
The approved system goes live, and the business receives its first data on audience behavior and the quality of inquiries.
Days 61–90
Strengthening Working Relationships
In the third stage, we:
- We analyze the data we’ve collected;
- We compare the quality of the inquiries;
- We are clarifying the message;
- We’re improving the main pages;
- we adjust advertising campaigns;
- we are reallocating the budget;
- We are strengthening effective demand groups;
- eliminate or limit weak tactical options;
- We are setting priorities for the next period;
- We’re developing a growth plan.
Stage Results
The business receives not just a set of tools that are up and running, but a fully configured system with initial real-world data and a clear plan for future development.
What Can Be Included in the Project
The launch team is assembled based on an agreed-upon strategy, not according to a one-size-fits-all template.
Depending on the task, the project may include the following modules.
Website and landing pages
- restructuring;
- new service pages;
- advertising landing pages;
- additional profiles;
- improving conversion blocks;
- forms;
- integration;
- mobile optimization;
- Technical corrections.
Analytics
- Google Analytics;
- Google Tag Manager;
- Search Console;
- advertising conversions;
- tracking forms;
- phone calls or messaging apps;
- UTM tags;
- lead sources;
- a basic system for tracking the status of requests;
- reporting.
SEO Basics
- technical accessibility;
- indexing;
- structure;
- priority pages;
- internal connections;
- basic optimization;
- content plan;
- preparation for future SEO development.
Advertising
- planning advertising routes;
- Google Ads;
- Meta Ads, if applicable;
- retargeting;
- conversion tracking;
- Optimization based on the quality of inquiries.
Content
- service pages;
- expert articles;
- FAQ;
- commercial materials;
- rewriting existing content;
- links between the website and social media.
Local Presence
- Google Business Profile;
- categories;
- services;
- publications;
- reviews;
- local pages;
- Measuring transitions and redirects.
Handling Inquiries
If needed, we can help:
- determine the statuses of leads;
- develop the logic of the correspondence;
- set up recurring contacts;
- Describe the lead handoff;
- prepare basic message templates;
- agree on the criteria for a high-quality inquiry.
We’re not replacing the sales department, but the digital system needs to be integrated with the actual lead-handling process.
What We Don't Add Automatically
More tools do not mean a better system.
Channels or bots that do not serve a valid purpose are not included in the launch.
For example, we will not automatically suggest:
- a complete redesign of the website, if only minor changes are needed;
- Regularly managing all social media accounts;
- advertising on every available platform;
- dozens of items with no priority demand;
- a complex CRM system for a small number of inquiries;
- mass production of AI-generated content;
- external links without a quality assessment;
- GEO “tricks” instead of SEO fundamentals.
Our goal is to create a system that is as minimal as necessary yet fully functional—one that businesses can maintain and develop.
How it differs from other Site 4 biz products
Each stage addresses its own issue.
Discovery
What is the main obstacle right now, and what should be the next step?
Demand Map
What exactly needs to be designed, for whom, to meet what demand, and in what order?
Build
What kind of digital foundation needs to be created, or what exactly needs to be rebuilt?
90-Day Launch
How can we translate an agreed-upon strategy and foundation into a functioning, measurable system?
Growth
How can you systematically increase visibility, generate high-quality leads, and build a strong market position?
Care
How can we maintain the technical, search, and operational stability of an existing system?
Clear route:
- Discovery – Let’s find out.
- Demand Map – We design.
- Build – let’s create.
- 90-Day Launch — Let’s Activate and Configure It.
- Growth – We’re growing.
- Care – We Maintain Sustainability.
What results does the business achieve?
After 90 days, the business should have a managed system, not just a collection of completed tasks.
As a result of the project, the client will receive:
- priority decisions have been implemented;
- finished or updated digital assets;
- custom analytics;
- channels that have been approved and launched;
- initial data on audience behavior;
- understanding the sources of inquiries;
- Criteria for a high-quality lead;
- comparison of tactical options;
- a list of confirmed strong ties;
- a list of weak or premature areas;
- a clear growth backlog;
- recommendations for the next 3–6 months;
- all access rights, materials, and documentation.
What We Measure
It’s not just about traffic and ad clicks.
Before launch, we work with the client to determine which metrics are business-critical.
These may include:
- number of valid inquiries;
- the cost of a qualified opportunity;
- page conversion;
- schedule a consultation;
- request for a commercial proposal;
- calls;
- requests via messaging apps;
- loading the material;
- switch to a trial version;
- sign up for a demo;
- source of a new customer;
- percentage of non-targeted inquiries;
- response time;
- the transition from the initial contact to the next stage of the sales process.
An Important Clarification
The exact metrics depend on the business model. For complex B2B services, a single qualified lead can be more valuable than hundreds of irrelevant clicks.
Frequently Asked Questions
No, if the business already has a sufficiently specific and well-founded strategy, defined target audiences, products, channels, and digital architecture.
Before we begin, we’ll check that all the materials are ready.
If the problem statement isn’t clear enough, we recommend starting with a Discovery or Demand Map.
No. The budget of 120,000 UAH for three months assumes a launch on a digital foundation that is already sufficiently developed.
If you need to create or significantly redesign a website, the Build phase is billed separately.
No. Budgets for Google Ads, Meta Ads, and other platforms are paid for separately by the client.
A launch may include:
- technical SEO fundamentals;
- structure;
- priority pages;
- basic optimization;
- indexing;
- Content priorities.
Comprehensive SEO promotion is a long-term process and continues as part of the Growth phase.
We cannot honestly guarantee a specific number of leads or sales, as the outcome also depends on demand, the product, price, competition, the advertising budget, and the sales team’s performance.
We can set measurable goals, configure analytics, implement a coordinated system, and transparently present the resulting data.
Demand Map defines the strategic architecture.
After launch, we don’t test it at random; instead, we refine our tactical options:
- message;
- creative ideas;
- calls;
- pages;
- budget proportions;
- the priorities of specific demand groups.
First, let’s identify where the problem lies:
- in terms of traffic;
- page;
- proposals;
- conversions;
- processing inquiries;
- budget;
- seasonality;
- technical monitoring.
After that, we adjust the controllable part or recommend changing the priority.
Yes. In-house marketers, managers, content specialists, and technical experts can all be part of a joint plan.
Yes. All assets and access rights belong to the client.
You can switch to Growth, enable Care, and hand the system over to an internal team or another service provider.
Yes. For a business offering multiple services, it’s often more practical to first fully launch one priority service, gather data, and only then scale the system.
Who Is the 90-Day Launch Suitable For?
For businesses that are ready not just to commission work, but to implement a system.
This format is suitable if:
- is a product that is currently available or ready to be launched;
- a clear market need;
- priority services have been identified;
- there is a strategy, or a Demand Map;
- The business is willing to provide data;
- there is a designated contact person on the client’s side;
- The team is able to handle new requests;
- there is a budget for implementation and advertising expenses;
- the owner is ready to make a decision;
- There is a willingness to continue development after launch.
Who We're Not a Good Fit For
90 days do not make up for the lack of a product, resources, or management decisions.
We’re not the best choice if:
- The product is not ready yet;
- The audience’s needs have not been identified;
- there are no resources available for implementation;
- Businesses expect guaranteed sales;
- there is no one to process the request;
- the owner is not willing to provide the information;
- Every decision must be approved by an unlimited number of people;
- Unlimited revisions are required;
- Marketing must compensate for poor service quality;
- We expect to rank first on Google within three months;
- All that’s needed are a few inexpensive jobs without a common system.
Limits of Liability
We are responsible for the digital system. The business is responsible for the product, sales, and delivering on its promises.
Site 4 biz is responsible for:
- delivery of the agreed quantity;
- digital foundation;
- analytics;
- channel settings;
- technical quality;
- task monitoring;
- analysis of available data;
- adjusting tactical decisions;
- reporting;
- recommendations for development.
The client is responsible for:
- product;
- pricing;
- the accuracy of the information;
- resources and materials;
- speed of approvals;
- advertising budget;
- the work of managers;
- processing of inquiries;
- sales execution;
- quality of service;
- operational readiness for growth.
We do not guarantee a specific number of sales, Google rankings, or a payback period.
We guarantee the completion of the agreed-upon scope of work, transparent analytics, well-reasoned decisions, and responsible management of the digital aspects of the launch.
How the Work Is Organized
One plan, one set of priorities, and regular monitoring.
Back to the beginning
- agree on goals;
- Determine the volume;
- We identify those responsible;
- We’re checking access;
- We are setting the deadlines;
- We agree on the figures;
- Let’s put together a plan for the first 30 days.
During startup
- shared backlog;
- weekly planning;
- a brief update on the work;
- recording decisions;
- one designated representative of the client;
- agreed number of meetings;
- Volume Change Control.
At the end of each month
- analysis of the work completed;
- indicators;
- data obtained;
- identified limitations;
- decision for next month.
After 90 days
- final report;
- list of assets sold;
- channel evaluation;
- Growth Plan;
- recommendation regarding support;
- Transfer of documentation and access rights.
Timelines and Cost
The budget depends on the state of the digital infrastructure and the volume of sales.
Installation on an existing foundation
Starting at 120,000 UAH for 90 days (starting at 40,000 UAH/month)
Suitable if:
- The website is now up and running;
- A complete overhaul is not necessary;
- The strategy has been developed;
- The main products have been identified;
- We need analytics, channel activation, and system configuration.
Build + Run
A typical starting budget is 180,000 UAH or more
Required if necessary:
- create a website;
- restructure the architecture;
- create a large number of pages;
- prepare content;
- configure integrations;
- After that, activate the channels.
Complex Projects
For large catalogs, multiple markets, multiple languages, complex analytics, or B2B integrations, the budget is determined on a case-by-case basis.
The following are billed separately
- advertising budgets;
- paid services;
- outdoor placements;
- photo and video production;
- complex CRM systems;
- licenses;
- translations;
- work not included in the agreed-upon scope.
Payment.
The payment terms and stages are specified in the commercial proposal and the contract.
What Will Happen After 90 Days
The launch is nearing completion. Development of the system is ongoing.
After 90 days, there are three possible scenarios.
Site 4 biz Growth
For systematic development:
- SEO;
- content;
- advertisements;
- conversions;
- credibility;
- new areas;
- analysts;
- competitive positions.
Starting at 30,000 UAH per month.
Site 4 biz Care
Monitoring for technical and search stability:
- update;
- safety;
- backups;
- forms and mail server;
- indexing;
- monitoring of positions and status;
- Technical recommendations.
Starting at 5,000 UAH per month.
Forwarding to the internal team
The client may continue the work on their own or with other contractors.
All assets, accounts, access rights, and developed materials remain with the client.
Why exactly 90 days?
Long enough for systematic implementation, but short enough to stay focused.
The 90-day period allows you to:
- complete the full preparation and launch cycle;
- Do not drag out the implementation indefinitely;
- receive initial data from active channels;
- identify technical and operational limitations;
- refine the tactical implementation;
- Develop the following growth plan.
An Important Clarification
90 days is not a guarantee of complete SEO results or market domination.
When it comes to organic search, reputation, credibility, and complex B2B solutions, achieving the full effect often requires a longer, systematic development process.
The 90-day launch lays the foundation, activates the system, and moves the business from assumptions to its first set of actionable data.
Why Site 4 biz
The only partner that sees not just individual tools, but the entire digital system.
Site 4 biz combines:
- demand research;
- website architecture;
- SEO;
- SMM;
- advertising;
- content;
- analytics;
- technical implementation;
- further development.
Site 4 biz founder Maxim Myroshnyk, who has over 15 years of experience in SEO and digital marketing, personally oversees the company’s strategy, priorities, and key decisions.
Specialists in the relevant fields are brought in to carry out the project, depending on the task at hand.
We do not create a dependency on a single service provider. The domain, website, analytics, advertising accounts, and access credentials are all registered in the client’s name.
90-Day Rollout of a Digital Customer Acquisition System
The strategy has already set the direction. It's time to turn it into a working system
In 90 days, we’ll help you:
- implement priority decisions;
- lay the digital foundation;
- configure the measurement;
- launch the agreed-upon channels;
- obtain the first reliable data;
- strengthen effective tactical coordination;
- develop a plan for future development.
After you submit your request, we’ll assess the readiness of your strategy and digital foundation, and clarify the scope, timeline, and budget. If a Discovery or Demand Map is needed first, we’ll let you know right away.
