Search Engine Optimization — A Proprietary Methodology by Maxim Myroshnyk and Site 4 biz
Search Engine Optimization — A Proprietary Methodology by Maxim Myroshnyk and Site 4 biz
Search Engine Optimization—a proprietary methodology developed by Maxim Myroshnyk, which Site 4 biz uses to analyze demand, improve a business’s search visibility, and attract target customers.
We help service, technology, manufacturing, and B2B companies increase their visibility where their potential customers search for solutions, compare offers, and choose a service provider or supplier.
First, we determine which business customers are worth attracting and what influences their choices. Based on this, we define the requirements for the website, the content of the offer, the marketing channels, and how to measure results.
What Does Search Engineering Mean?
A customer can start their search by entering the name of a service, a description of a problem, a desired feature, or a way to accomplish a task. It’s important for a company to be present along this journey and to have a compelling response to the customer’s inquiry.
Search visibility spans various channels: search engines, AI-powered answers, industry resources, and other places where customers find and research businesses. We determine which of these are relevant to a specific audience.
The engineering approach involves designing connections between these elements. The research identifies priorities; based on those, we prepare a proposal, landing pages, and engagement channels; and data on user interactions helps us refine our next promotional steps.
Who is this method suitable for?
- Service and technical companies for which a specific service, service area, and trust in the service provider are important.
- Technology companies with complex products whose value must be explained in terms of the customer’s needs.
- Manufacturers and suppliers who are selected based on product specifications, application possibilities, and terms of cooperation.
- B2B companies with long sales cycles and multiple decision-makers.
This approach is particularly useful before entering a new market, redesigning a website, or increasing marketing expenses—when you need to set priorities and align them with the business’s resources.
Principles of Search Engineering
Let’s start with the business’s goals and opportunities
We define the desired outcome: orders for a specific service, corporate contracts, sales of a particular product group, or entry into a new market segment. We take into account the economics of each business area, geography, team capacity, and the ability to handle inquiries. This helps us focus our efforts where additional demand adds value to the company.
Exploring How to Choose a Client
We find out how people describe their needs, what alternatives they consider, where they look for information, and what they check before reaching out. We correlate search statistics with language, geography, audience intent, and business data. Search frequency is one of the factors we use to inform our decisions.
We take into account the demand for a solution to the problem and the method for solving it
People may not yet be searching for a new product by name. In that case, we explore the problems it solves, the available alternatives, and the circumstances in which the need arises. This helps us understand where we can capitalize on existing demand and where we first need to explain the potential of the new solution.
We define the role of each channel
One channel can introduce the offering, another can help customers compare options, and the website can demonstrate expertise and handle inquiries. The choice depends on the customer journey, budget, and available materials. We start by launching the elements needed to address the top priority.
We link promotion to the quality of inquiries
We assess what services people are requesting, whether they align with the target audience, and what happens after the initial contact. When data is available, we correlate the sources of inquiries with commercial offers and sales. Feedback from the business is necessary to draw accurate conclusions.
What Businesses Get
The result of the research and planning process is a well-founded plan: which segments to target, what to offer customers, which pages and supporting evidence to prepare, which channels to use, and how to measure their effectiveness.
Once the work has been approved, the plan is broken down into specific tasks with assigned responsibilities, deadlines, and priorities. The business can see the rationale behind the expenses and decide what to implement now and what to postpone.
How the Method Works
The scope of work depends on the state of the business and its digital assets. We begin by identifying the necessary steps, their sequence, and the scope of responsibility.
Discovery
Strategic diagnosis helps identify the key constraint and the next management decision. We analyze the business objective, the current situation, previous attempts, and available resources. The conclusion reveals what needs to be investigated or changed first.
Demand Map
We research demand, competitors, the target audience, and priority products. We design the website structure, the content of key pages, the roles of each channel, and the measurement system. The result is a demand map and an implementation plan that you can work on together with Site 4 biz or hand off to your own team.
Build
We prepare the digital foundation for the approved plan. Depending on the situation, we either build a new website or refine the existing one: structure, pages, catalog, forms, integrations, and analytics. We take into account requirements for search engine optimization and future development during the design phase.
Website Development and Redesign
Launch within 90 days
Based on the groundwork we’ve laid, we implement agreed-upon decisions, launch priority channels, and collect data on customer behavior. We review messages, pages, and customer journey paths. Based on the results, we refine our tactics and resource allocation. The creation of a new website or a major redesign is evaluated separately.
Further development or oversight
Growth is designed for ongoing development: strengthening priority areas, working on content, search visibility, advertising, and conversion. We refine the objectives based on data and business goals.
Systematic Development: Growth
Care is the right choice when you need monitoring of your website’s status, tracking of important changes, and recommendations. This format allows you to identify problems in a timely manner and determine the need for additional work.
How the methodology influences decisions
Let’s consider three typical situations in which research helps determine the content and sequence of tasks.
A local company is assessing demand for the service
The business owner reviews search query volumes nationwide and plans an advertising budget for a single city. We analyze geographic data, search query phrasing, the service area, and user intent. We also take into account the available number of listings and the cost-effectiveness of the service.
One solution could be to promote a specific service within the actual service area, create a dedicated webpage, and estimate the cost of a qualified lead. The overall frequency of inquiries does not, however, equal the number of potential customers.
The manufacturer is entering a new market
The company has a product whose name is not yet in use among local customers. We are researching their terminology, the methods they use to perform the relevant task, their requirements for suppliers, and their procurement criteria.
Based on this, you can prepare pages detailing the product’s applications, comparisons with alternatives, and materials for negotiations. Feedback from potential customers will help you assess how clear your proposal and the terms of cooperation are.
The company aims to attract corporate clients
The company plans to actively expand its social media presence, and its core sales already depend on the work of its managers and customer referrals. We’re exploring how promising leads are generated and what customers check before entering into negotiations.
Industry-specific pages, case studies, technical materials, and a clear request for a quote may be the first points of interest. In this situation, the website will help you assess the company’s expertise and prepare for a substantive conversation with a manager.
Author of the methodology
Maksym Myroshnyk is the founder of Site 4 biz, an SEO strategist, and the author of the “Search Engineering” methodology. He has over 15 years of experience in SEO and digital marketing.
In his work with businesses, he combines demand research, website design, and the development of customer acquisition channels. He personally participates in diagnostics, defining structure, priorities, and key strategic decisions.
Site 4 biz is a registered trademark. The name “Search Engineering” refers to the proprietary methodology Site 4 biz uses to analyze, design, and enhance a business’s search visibility.
Useful posts by Maxim Myroshnyk:
- A semantic core won’t save a website with an incorrect business structure | Myroshnyk Maksym – SEO CLUB
- Your Business Has Already Grown, but Your Website Hasn’t: 9 Signs That Your Digital System Is Holding Back Growth | Maksym Myroshnyk – SEO UKRAINE
We recommend checking out the new videos on the channel: https://www.youtube.com/@MaksymMyroshnyk-Site4biz
Frequently Asked Questions
Як Інженерія Пошуку пов’язана із SEO
SEO is one of the tools used to improve search visibility. The methodology also includes selecting priority segments, researching decision-making processes, preparing proposals, and coordinating across channels. We determine the need for SEO and its role based on the business’s objectives.
Чи обов’язково створювати новий сайт
We determine the scope of changes after evaluating the existing website. Sometimes it’s enough to refine the structure, individual pages, forms, and analytics. We propose a new framework when technical or functional limitations prevent us from implementing the necessary solutions.
Чи підходить методика для нового продукту
Yes. If there isn’t yet a search for the product by name, we research the need, the existing ways to meet it, and the audience that might benefit from a new approach. Next, we determine how to explain the offering and gauge interest among potential customers.
Чи можна реалізувати план зі своєю командою
Yes. The results of the agreed-upon research and design remain with the business. You can implement the plan with your own team, other contractors, or Site 4 biz. Before assigning tasks, it’s important to agree on who is responsible, who has access, and how the results will be evaluated.
Чого очікувати від 90-денного запуску
This is a period of organized implementation, data collection, and refinement of agreed-upon decisions. It does not guarantee a return on investment or a specific search ranking. The outcome depends on demand, competition, the quality of the offering, the budget, and how the business handles customer inquiries.
Where to Start
Please tell us what area you want to develop, who you’re looking to attract, and what’s currently preventing you from getting the leads you need. Include a link to your website, your geographic coverage, and an overview of your available resources.
We will review the challenge and suggest an appropriate next step. If the key constraint has not yet been identified, we will begin with a Discovery strategic assessment.
