Site 4 biz · Managed Customer Acquisition for B2B
Targeted Customer Acquisition for B2B Companies
For manufacturing, service, and technology companies where the sales process doesn’t start with a click, but with a longer journey: finding a solution, vetting a supplier, technical coordination, negotiations, and the work of the sales department.
We don’t add another channel just for the sake of activity. Визначаємо, де виникає попит, що заважає перетворювати його на предметні переговори і які 1-3 зміни зараз мають найбільше значення.
If the focus and demand haven’t been determined yet, we start with Diagnostics. If the digital foundation doesn’t align with the strategy, we plan the Build phase. If the foundation is ready, we can move straight into the Growth phase.
Discuss your B2B situation
Requests come in waves, but the system doesn't work in between?
In B2B, the problem is often not a complete lack of marketing. On the contrary—the website, SEO, advertising, trade shows, content, referrals, and the work of sales managers are all already in place, but each component operates in isolation.
- An exhibition, a recommendation, or an advertising campaign leads to a surge in inquiries, and then things go quiet;
- The marketing team tracks traffic and leads, but the manager can’t tell which ones have turned into high-quality sales opportunities;
- The website describes the company, but does not help the various parties involved in the purchase understand the decision, the rationale, and the next step;
- Some contacts are lost between the initial response, the follow-up, the sales proposal, and the follow-up contact;
- SEO, advertising, content, partnerships, and sales each have different priorities;
- The company cannot confidently decide which product, segment, or channel to focus on next.
Increasing the budget for a single channel will not resolve the gaps between demand, trust, engagement, and sales. Спочатку потрібно побачити весь шлях покупця та головне обмеження.
What Does "Guided Customer Acquisition" Mean in B2B?
Growth for B2B isn’t just a package of SEO, advertising, content, and social media marketing. It’s a regular management cycle:
data → priorities 1–3 → implementation → measurement → next decision.
In such a system, it is clear that:
- Who exactly are we recruiting? Які продукти, сегменти, задачі й типи угод мають найбільшу цінність для компанії.
- In what situations does demand arise? Не лише які слова шукають, а в якому контексті покупець починає шукати рішення, які має обмеження і хто бере участь у виборі.
- Why should people believe us, of all people? Яких кейсів, технічних матеріалів, сертифікатів, відгуків, зовнішніх згадок або інших доказів бракує для впевненого вибору.
- What digital assets are needed? Сторінки, кейси, калькулятори, форми, презентації, відео, матеріали для різних учасників buying committee.
- Which channels are relevant right now? SEO, Google Ads, outbound, email, каталоги, партнерства, LinkedIn, AI-видимість чи інші джерела використовуємо не всі одночасно, а відповідно до пріоритету.
- What happens after contact. Визначаємо критерії якісного звернення, відповідальних, швидкість відповіді, наступні дії та причини втрат.
- Here’s how we make the next decision. Дивимося не лише на трафік і CPL, а на якість можливостей, рух угод і реальну економіку там, де дані це дозволяють.
Who is this format suitable for?
Manufacturing Companies
When a product is difficult to explain in a single advertisement, the deal goes through several rounds of approval, and demand arises through search, dealers, tenders, trade shows, catalogs, recommendations, or direct contacts. We help identify priority purchasing scenarios, market segments, technical arguments, and supporting evidence for the various stages of the decision-making process.
B2B service companies
While a significant portion of our clients come to us through referrals, growth requires a managed source of substantive negotiations. We focus on how a potential client frames the problem, verifies the contractor’s expertise, and moves on to a discussion, a cost estimate, or a proposal.
Technology and engineering companies
When a client needs to understand a solution’s capabilities, compatibility, implementation requirements, risks, economic benefits, and the supplier’s expertise. We identify which pages, materials, and evidence help technical specialists, managers, and procurement professionals move toward a substantive discussion.
This format is best suited for companies that already have a product, the capacity to fulfill orders, and a designated contact person on their end. Якщо ви ще перевіряєте саму бізнес-ідею, фокус або ринок, спочатку доцільніша Діагностика чи окреме дослідження.
What Does the Job Entail?
The specific approach depends on the product, the market, the sales cycle, the state of the website, the available data, and the team’s resources. We don’t try to do everything at once.
1. Find the main constraint
We look at priority products, deal value, current customer sources, the website, advertising, content, lead handling, and sales data. We identify what is currently holding back results the most: a lack of relevant demand, a weak offering, unsuitable assets, a lack of proof, post-inquiry drop-offs, or some other reason.
2. Creating a Situation Map
We identify not only segments and keywords, but also specific situations in which a buyer begins to look for a solution: their challenge, context, constraints, selection criteria, role in the buying committee, and likely next step. This helps us understand where the company can truly be a strong fit.
3. Checking the Evidence Gap
For high-priority situations, we look at what’s missing so that customers and external systems can reasonably trust the company: case studies, technical examples, certifications, statistics, testimonials, customer mentions, industry publications, documentation, or other forms of verification.
4. Designing a priority system
We define the role of the website, content, channels, touchpoints, analytics, and the handoff of opportunities in the sales process. We start with a manageable scope—often a single product, segment, or demand situation. If in-depth research is needed, the Situation Map and Evidence Gap are part of the Demand Map methodology.
5. Implement and verify
As part of Growth, we roll out agreed-upon changes, tests, and channels, and then monitor which leads are generated and what happens with them next. Minor changes to pages, forms, messages, or analytics can be included in the team’s monthly allocation. A new website or a major redesign is planned as a separate Build.
How Growth Works: The First 90 Days and Beyond
Month 1. Foundations and Launch
We clarify business objectives, available resources, and current constraints. If a company starts directly with Growth, we conduct the necessary initial assessment within the Foundation framework. We set up metrics, remove critical roadblocks, identify 1–3 priorities, and roll out the first agreed-upon changes.
Month 2. Testing Hypotheses
We test copy, landing pages, offers, segments, demand sources, and channels that are most likely to generate the right leads. We don’t evaluate complex B2B sales based solely on clicks or the number of inquiries—we focus on quality and follow-up.
Month 3. Building on What Works
We reinforce validated decisions, modify or discontinue weak ones, reallocate the team’s monthly resources, and set new priorities. For a long sales cycle, some hypotheses may still remain open at this point—we separate measurable facts from assumptions.
Month 4 and beyond. Steady growth
The cycle continues: data → 1–3 priorities → execution → measurement → next decision. In B2B, it may take six months, a year, or an entire seasonal cycle to get the full picture. The first 90 days are the active phase of the Growth launch, not a separate Sprint that you need to purchase as an additional service.
What exactly will we be measuring?
We determine the set of metrics based on the sales cycle and available data. These may include:
- sources of inquiries and the percentage of contacts from target companies;
- the number of inquiries that meet the agreed-upon criteria for sales potential;
- time to first response and the percentage of contacts that result in a follow-up action;
- Transitions between stages: initial contact → conversation → evaluation → commercial proposal → agreement;
- causes of failures, freezes, and data loss;
- the cost of securing a high-quality opportunity, where it can be accurately determined;
- the impact of various products, segments, demand situations, and channels;
- repeat visits, returning customers, and seasonality;
- the sales pipeline and sales, provided the company has enough data to establish a clear link to marketing activities.
Traffic, rankings, CTR, CPC, and the number of leads are diagnostic metrics for us, not the ultimate business outcome. Якщо попередній облік неповний, спочатку створюємо базову точку відліку.
How to get started: Diagnostics → Build (if needed) → Growth
Diagnosis—when it’s not yet clear exactly what to promote
If a company has several products, segments, or markets and is unsure where the greatest opportunity lies, we start with demand analysis and designing an engagement strategy. If necessary, we deepen our research using the Demand Map, which now includes the Situation Map and Evidence Gap.
Build—when the strategy is clear, but the digital foundation doesn’t support it
Build – This involves creating or substantially redesigning a website, catalog, landing pages, and other key assets in accordance with a predefined strategy. A major Build project has a separate budget. If the existing website is sufficient, there is no need to redesign it solely for the sake of the project.
Growth—When You Need to Continuously Manage Customer Acquisition
Growth – a monthly team resource for managing 1–3 key priorities. If a company moves directly to Growth without a prior Diagnostic, the initial assessment required for the chosen focus is included in Foundation. If a Diagnostic or Demand Map has already been completed, we use their findings and do not sell the same work twice.
You don’t need to buy all three parts. Починаємо з тієї, якої зараз бракує бізнесу.
When active development is no longer necessary, but it is important to retain the assets that have been built up and maintain control, one possible format is Careformat may be an option.
Growth Formats and Budget
Growth is billed monthly. This is a single pricing model with different levels of reserved team resources:
Focus – starting at 30,000 UAH per month
For a single, clear direction and a limited set of priorities.
System – starting at 40,000 UAH per month
For B2B companies that need to manage several interconnected engagement elements simultaneously: demand, landing pages, channels, analytics, and lead quality.
Partner – starting at 60,000 UAH per month
For a broader scope of work, multiple areas of focus, or a greater need for coordination and execution.
The recommended investment horizon for Growth is 6 months or more. Перші 90 днів є активною фазою запуску й тестування, але не потребують окремої передоплати за три або шість місяців: оплата відбувається щомісяця відповідно до погодженого формату.
Direct expenses are agreed upon and paid for separately: advertising budgets, paid placements, third-party services and licenses, photo and video production, translations, hiring specialized experts, complex integrations, and major development projects.
Site 4 biz does not cover the direct costs of a client’s project with its own funds. Усі значні додаткові роботи та зовнішні витрати погоджуються до початку виконання.
What is required of the company
We can take responsibility for research, design, approved digital work, analysis, testing, and coordination. For the entire system to function, your team’s participation is required:
- responsible for making decisions and accessing the necessary information;
- information on products, priorities, profit margins, or the value of transactions, to the extent available;
- timely approval of documents and decisions;
- responsible for contacting potential clients and scheduling follow-up steps;
- Resources for implementing changes that go beyond the agreed scope of Site 4 biz.
At the outset, we define roles. The domain, website, advertising accounts, analytics, and other key digital assets remain under the control of the client company.
Key changes that may affect the engagement system should preferably be coordinated within the joint management cycle. Якщо компанія самостійно змінює офер, ключові сторінки, форми, маршрутизацію звернень, рекламні налаштування або інші критичні елементи, ми не можемо відповідати за вплив цих змін на результат.
We do not guarantee a specific number of sales, leads, or rankings: these are influenced by the market, the product, pricing, seasonality, competition, and the performance of the sales department. Instead, we take responsibility for strategy, coordinated execution, measurement, testing, and regular review of priorities within the limits of available resources.
Why Site 4 biz
Site 4 biz operates as a Search Engineering firm: we don’t focus on a single channel, but rather on the entire journey—from the initial search intent to a meaningful conversation with your business. For us, Google, advertising, AI-powered answers, directories, content, outbound marketing, partnerships, websites, and analytics are tools—not separate ends in themselves.
Site 4 biz founder Maksym Myroshnyk, who has over 15 years of experience in SEO, website development, and digital marketing, oversees the company’s strategy, priorities, and key decisions. We bring in specialized professionals based on agreed-upon tasks and monthly budget.
We can work alongside the client’s current team and contractors. Our goal is not to replace everyone, but to ensure that the various stakeholders work toward a shared priority and that decisions can be validated using data.
Frequently Asked Questions
No. If the product, market, priority segment, and core strategy are already sufficiently clear, we can move on to Build or go straight to Growth. If the company starts with Growth, the initial assessment of the chosen focus is included in Foundation. A Full Diagnosis is needed when you first need to determine exactly what to promote and why.
No, the 90-day Sprint is no longer a separate core product of Site 4 biz. The first 90 days constitute the initial operational cycle of Growth: laying the foundation and launching, testing hypotheses, and scaling what works. After that, testing and optimization continue in the monthly Growth cycle.
No. Growth is billed monthly according to the agreed-upon terms. For consistent results, we recommend a minimum commitment of 6 months, since in B2B, testing hypotheses and completing the full sales cycle take time; however, prepayment for the entire period is not a standard requirement.
A complete Demand Map isn’t always necessary. At Foundation, we conduct a sufficient initial assessment for the selected focus area. If an in-depth analysis of several products, audiences, markets, or a large-scale demand structure is needed, the Demand Map is developed as a separate deliverable. The Situation Map and Evidence Gap are now part of its methodology.
The Large Build is billed separately. The Growth plan may include minor changes to existing pages, forms, messages, analytics, or individual assets within the monthly resource allocation. If the strategy requires a new website, catalog, or major redesign, we quote that separately.
No. We determine our channels after analyzing demand, buying situations, the sales cycle, the budget, and the team’s capabilities. Each month, we focus our resources on 1–3 key constraints or opportunities, rather than on the same set of tasks just for the sake of a report.
Yes. We agree on roles, criteria for high-quality service, the transfer of contacts, the necessary data, and responsibilities. We can coordinate agreed-upon digital tasks with the relevant stakeholders if it contributes to the overall result.
This depends on demand, supply readiness, the condition of assets, product cost, and the length of the sales cycle. In the first 90 days, we primarily expect to have a functioning process in place, metrics established, priorities set, and initial data for decision-making. Sales may materialize sooner, but for complex B2B transactions, the full business impact often requires a longer period.
We do not guarantee a specific number of sales, leads, or rankings, nor do we guarantee the same results every month. We take responsibility for the agreed-upon strategy, execution within the limits of available resources, measurement, testing, transparent conclusions, and regular review of priorities.
Companies without a developed product, the resources to fulfill orders, staff to handle customer inquiries, access to data, or the readiness to implement agreed-upon changes. Similarly, the Growth model isn’t suitable if marketing is expected to single-handedly compensate for a weak product, an uncompetitive price, or the absence of a sales process. In such cases, we first identify a different first step.
How to Get Started
1. Describe the situation
Describe what the company sells, to whom, how it currently acquires customers, and what exactly you’re not satisfied with. If there’s a website, include a link. You don’t need to decide on your own whether you need SEO, advertising, Build, or a Demand Map.
2. Let’s briefly review the problem
Let’s clarify the priority product, the sales cycle, resources, the team’s readiness, and the available data. Let’s determine where the main gap lies and whether we need Diagnostics or Build, or if we can start with Growth right away.
3. Let’s agree on the format and the first month
We define the Growth framework, scope of responsibility, direct costs, the top 1–3 priorities, and the measurement method. If specific research or a significant Build is required, we evaluate these before beginning work.
Site 4 biz · Managed Customer Acquisition for B2B
Not just another channel. A guided process from inquiry to substantive conversation
If inquiries come in waves, if marketing and sales operate independently, or if it’s unclear which area to focus on next, describe the situation. We’ll determine whether you need Diagnostics or Build, or if you can move straight to Growth.
You don’t need to know the name of the service you’re looking for—just describe what’s happening right now.
Managed Customer Acquisition for B2B
