A website for exploring fragrances, selecting sizes, and placing an order
We created a Ukrainian-language online store to sell perfume by the bottle.
The website helps showcase the range of fragrances, organize them by brand and characteristics, display available quantities, and simplify the ordering process from a smartphone.
The project could be further developed through perfume collections, filters by notes and fragrance families, sample sets, personalized recommendations, SEO, product advertising, and a repeat-purchase system.
Language of the first version: Ukrainian
Launch date: 14 days
Platform: WordPress + WooCommerce + Elementor
Design template: premium design from Template Monster— Fragrance – Perfume Store & Cosmetic WooCommerce Elementor Theme.
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Task
A perfume shop that sells by the spray needed a website that would help:
- present the product line in a professional manner;
- Show available brands and scents;
- allow users to select the desired volume;
- Explain the principle of selling perfume by the spray;
- build trust in the store;
- accept orders online;
- It’s convenient to use on smartphones;
- lay the groundwork for SEO promotion;
- run ads for specific fragrances and sets;
- encourage repeat purchases;
- gradually expand the catalog.
It was important to launch a fully functional store without having to spend a long time developing standard e-commerce components from scratch.
Our Approach
The project utilized a professional design template created for stores selling perfumes, cosmetics, and other products with a strong visual component.
Its structure is well suited for:
- fragrance presentations;
- large photos;
- thematic collections;
- product categories;
- product cards;
- promotional offers;
- useful content;
- mobile ordering.
The premium template was used as a technical and visual foundation that can be adapted to a specific store’s product range, positioning, and style.
The main focus was on:
- ease of use of the catalog;
- a presentation of fragrances;
- selecting the volume;
- mobile optimization;
- placing an order;
- potential for further SEO development;
- expanding the product range.
What Makes a Perfume Store That Sells by the Spray Special
A traditional store sells perfume primarily in the original bottle of a specific size.
The bulk purchase format allows customers to:
- try a small amount of the fragrance;
- Don’t buy a full bottle right away;
- select a convenient size;
- test a few compositions;
- build your own perfume collection;
- use different scents depending on the season or occasion;
- purchase the travel size;
- explore higher-end niche perfumes on a smaller initial budget.
The website should not only display products but also explain this model to customers who have never ordered perfume by the spray before.
A website shouldn’t sell milliliters—it should sell the opportunity to find your perfect scent
A buyer rarely looks for just a specific volume of liquid.
He wants to find a fragrance:
- for every day;
- for work;
- for the evening;
- as a gift;
- for summer;
- for the cold season;
- light and fresh;
- warm and spicy;
- restrained;
- stable;
- unusual;
- similar to a favorite song;
- within the specified budget.
Therefore, an online store should help customers not only browse brand names but also understand the characteristics of the fragrances.
Directory Structure
A perfume catalog can be expanded in several ways.
By brand
For shoppers who already know a specific manufacturer.
By Designation
- women’s fragrances;
- men’s fragrances;
- unisex.
By functional group
- flowering;
- wood-based;
- citrus fruits;
- Eastern;
- leather;
- gourmet;
- greens;
- hydrogen;
- fruit;
- flute glasses;
- spices.
By concentration
- perfume;
- Eau de Parfum;
- eau de toilette;
- other available formats.
By nature
- fresh;
- sweet;
- lungs;
- saturated;
- warm;
- cool;
- restrained;
- trailing.
Based on the situation
- for every day;
- for the office;
- for the evening;
- See you later;
- on a trip;
- as a gift;
- for a specific season.
A well-organized structure helps shoppers find a fragrance even when they don’t remember the exact name.
Selecting the Volume
One of the main features of a perfume shop that sells by the spray is the ability to purchase a single fragrance in different sizes.
For example:
- test volume;
- 2 mL;
- 3 mL;
- 5 mL;
- 10 mL;
- 15 ml;
- 20 ml;
- 30 ml.
The actual list depends on the store model and the available packaging.
On the product page, the customer can:
- Choose a scent.
- Select an available capacity.
- See the price.
- Add this item to your cart.
- Continue shopping or place your order.
This approach is easy to implement through product variations.
For each option, you can control the following individually:
- price;
- availability;
- item number;
- promotional offer;
- availability of a specific volume.
Fragrance Card
When choosing perfumes online, the product page should provide more information than just a photo and the price.
You can display the following in it:
- the name of the fragrance;
- brand;
- a photo of the original bottle;
- available volumes;
- the price of each option;
- concentration;
- year of manufacture;
- the perfumer, if known;
- functional group;
- top notes;
- the notes of the heart;
- base notes;
- the nature of the composition;
- Recommended season;
- suggested usage format;
- description of the sound;
- shipping terms;
- reviews;
- similar scents.
The description is meant to help you choose, but it shouldn’t create a false sense of certainty that the fragrance will smell the same on everyone.
The way a fragrance is perceived varies from person to person and depends on skin type, body temperature, application method, and personal preferences.
How to Describe the Notes of a Fragrance
Not every customer is familiar with perfume terminology.
Therefore, it is helpful to include a clear explanation alongside the list of musical notes:
- how the fragrance smells at the beginning;
- which becomes apparent after some time;
- which is its basis;
- whether it sounds fresh, sweet, dry, or warm;
- what kind of overall atmosphere it creates;
- which season it might be particularly appropriate.
It’s best to avoid clichéd descriptions in which every arrangement is called luxurious, unique, and perfect.
A specific and clear description is more useful than an excessive number of emotional adjectives.
Trust in the Origin of Perfumes
For a perfume shop that sells by the spray, one of the main barriers is the customer’s doubt about the origin of the products.
A customer may ask:
- Is the fragrance original?;
- from which vial it is poured;
- where the store purchases its products;
- how the cutting is done;
- in which container the order is received;
- how the vials are stored;
- how atomizers are labeled;
- Does the scent match the name listed?;
- What to do if the item is damaged during delivery.
You can add a separate section or page to the website with an explanation:
- procurement principles;
- the cutting process;
- storage conditions;
- used containers;
- labeling;
- packaging;
- order tracking;
- return policies and troubleshooting.
You should not make claims about originality without being able to explain and verify the origin of the products.
How is the cutting done?
A separate information section can explain the process:
- The store receives a full-size bottle.
- The required amount of fragrance is transferred to a smaller atomizer.
- The container is labeled.
- Your order is being processed.
- The product is secured for shipping.
- The buyer receives the selected quantity.
The page can display:
- photos of the vials;
- containers;
- atomizers;
- labeling;
- packaging;
- Video of the process.
Actual photos of the store’s products are more important than generic, stock decorative photos.
SEO Fundamentals for a Perfume Store
Potential buyers may be looking for:
- perfume by the spray;
- buy perfume by the spray;
- original perfumes sold by the spray;
- perfume samples;
- perfume bottles;
- 5-ml bottles of perfume;
- fragrances in spray bottles;
- a specific fragrance to sample;
- a specific brand’s eau de parfum;
- sampler kits;
- fragrances by notes;
- Perfume as a gift.
Therefore, the website can be developed through:
- brand pages;
- product cards;
- categories;
- pages on aromatic groups;
- seasonal collections;
- pages by sheet music;
- gift sets;
- sampler kits;
- comparison;
- helpful articles;
- internal linking;
- external publications.
This way, the store can attract not only people who are already familiar with its name, but also shoppers who are looking for a specific fragrance or type of scent.
What the client received
As part of the completed project, the client received:
- a Ukrainian-language online store;
- mobile optimization;
- a professional foundation in perfume design;
- the WordPress content management system;
- the functional foundation of WooCommerce;
- product catalog;
- categories;
- product cards;
- shopping cart;
- placing an order;
- the ability to add your own scents;
- the ability to edit descriptions, photos, and prices;
- a basis for selling different volumes;
- the ability to add new pages;
- SEO preparation;
- readiness to launch the ad campaign;
- the ability to integrate analytics;
- a platform that can be further developed or handed over to another team.
Search and Filters
As the product range expands, it is especially important to help users narrow down their choices.
Filters can be customized by:
- brand;
- purpose;
- functional group;
- notes;
- concentration;
- at the cost of;
- by volume;
- season;
- character;
- availability;
- new items;
- popularity.
You can also develop:
- search with suggestions;
- search by title;
- wish list;
- comparison;
- viewed items;
- notification of occurrence;
- sort by price or popularity.
The specific set of filters must match the actual data in the product cards.
Perfume Sets
Some shoppers aren’t sure which fragrance they want to buy.
You can create themed collections for them:
- fresh scents for summer;
- warm scents for fall;
- perfumes for the office;
- evening arrangements;
- light fragrances for every day;
- gourmet aromas;
- wood-based composites;
- vanilla-scented products;
- rose-scented fragrances;
- citrus blends;
- perfumes within a specific budget;
- Gifts for fragrance enthusiasts.
These pages can be used in:
- SEO;
- social media;
- advertising;
- email;
- seasonal campaigns.
Sample Kits
One promising product format could be sets of samples or castings.
For example:
- a selection of fresh scents;
- a selection of niche perfumes;
- brand discovery kit;
- scents with a particular note;
- seasonal selection;
- men’s set;
- women’s set;
- unisex collection;
- best-selling set;
- gift set.
The set helps the customer:
- test a few compositions;
- compare them;
- find a favorite;
- Come back for more.
This can encourage repeat purchases and introduce customers to lesser-known fragrances.
Personalized Selection
The next step could be helping customers choose a fragrance.
On the website, you can create:
- a short questionnaire;
- consultation form;
- perfume test;
- selection based on favorite scents;
- selection by sheet music;
- seasonal selection;
- sort by event;
- selection within the budget.
In the form, you can ask:
- which scents you liked in the past;
- which notes you don’t like;
- desired nature;
- season;
- format of use;
- budget;
- desired volume.
The result may come in the form of a selection provided by a manager or an automatically generated list.
Automatic recommendations should be presented as a guide to help with your choice, not as a guarantee that you will definitely like the fragrance.
Reviews
When choosing perfumes online, reviews can be especially helpful.
Buyers can describe:
- overall impression;
- the character of the aroma;
- notes that were felt;
- season;
- usage scenario;
- the convenience of the atomizer;
- packaging;
- delivery speed;
- compliance with the ordered volume;
- Experience interacting with the store.
It is important to distinguish between:
- a subjective review of the fragrance;
- an evaluation of the store’s performance.
A negative perception of a particular product does not always indicate a problem with the product or service.
Payment and Shipping
The store can be connected to:
- online payments;
- cash on delivery;
- bank transfer;
- delivery services;
- courier delivery;
- pickup;
- automatic notifications;
- Order status tracking.
It’s important to explain the following on the website:
- delivery times;
- available payment methods;
- shipping methods;
- cost;
- free shipping terms;
- verification rules;
- What to do in case of damage;
- return policy;
- Features of products that are custom-made to order.
Return policies must be consistent with the actual sales model and applicable rules.
Packaging
For spray-on perfumes, packaging affects not only the aesthetics but also the safety of delivery.
The website can display:
- type of atomizer;
- available volumes;
- labeling;
- protective packaging;
- gift wrapping;
- boxes;
- postcards;
- packages;
- sets.
It is important for the customer to understand how they will receive their order.
This is especially true when a fragrance is purchased as a gift.
Gift Category
You can also create gift suggestions separately:
- sampler kits;
- fragrance collections;
- gift certificates;
- personalized sets;
- gift wrapping;
- sets for two;
- fragrances within a specific budget;
- Ready-made activity boxes.
A gift page can be helpful for a buyer who doesn’t know the recipient’s exact perfume preferences.
In this case, a set of smaller-volume vials or a certificate may be more practical than choosing a single full vial.
Resale
Perfumes have good potential for repeat orders.
A customer may return an item to:
- purchase a larger quantity;
- recreate your favorite scent;
- try something new;
- order a seasonal arrangement;
- buy a gift;
- add to the set;
- try another brand.
To achieve this, the store can be developed through:
- wish lists;
- order history;
- the “Repurchase” button;
- email;
- news updates;
- reminder;
- personal collections;
- abandoned shopping carts;
- bonuses;
- promo codes;
- loyalty program;
- retargeting.
Communication must be conducted with the buyer’s consent and remain appropriate.
Loyalty Program
For regular customers, we can offer:
- bonuses for orders;
- cumulative discount;
- special prices;
- early access to new products;
- gift sample;
- a discount on a refill;
- review bonus;
- a personalized selection;
- Birthday ideas.
Before launching the program, it is important to clearly define the rules so that the program is understandable to the customer and manageable for the store.
Product Feeds and Advertising
As the store develops, it can be prepared to transfer data to:
- Google Merchant Center;
- Meta advertising catalogs;
- dynamic remarketing;
- marketplaces;
- affiliate platforms.
A product feed may contain:
- title;
- brand;
- link;
- a photograph;
- price;
- availability;
- category;
- description;
- volume;
- Other specifications.
For products with variations, prices and availability for individual quantities must be accurately displayed.
Advertising platforms may have their own requirements for cosmetics, brands, images, and product data, so feeds must be checked before launch.
Content for the store
A blog can help:
- attract search traffic;
- explain perfume terminology;
- teach how to make choices;
- introduce new fragrances;
- support sales;
- create content for social media.
These could be posts about:
- functional groups;
- fragrance notes;
- concentrations;
- seasonal selection;
- storage;
- application;
- choosing a gift;
- sampler kits;
- new collections;
- differences between scents;
- brand histories;
- the principle of division.
You shouldn’t copy identical descriptions from manufacturers’ or suppliers’ websites for your entire catalog.
Well-written product descriptions help both buyers and search engine optimization.
The Role of Social Media
Instagram, Facebook, TikTok, YouTube, and Pinterest can be used for:
- fragrance reviews;
- unpacking;
- new items;
- collections;
- comparisons;
- demonstrations of the cutting process;
- Getting to know the store;
- answers to the questions;
- gift ideas;
- links to product pages.
Social media generates interest in the fragrance, while the website provides structured information, a selection of sizes, and the option to place an order.
Site 4 biz Growth can integrate an online store, SEO, content, social media, product advertising, email, and analytics into a single sales system.
How to Further Develop the Website
The next steps could be:
- expanding the catalog;
- brand pages;
- filters by notes;
- filters by aromatic groups;
- search;
- wish lists;
- sampler kits;
- gift sets;
- personalized selection;
- online consultation;
- reviews;
- loyalty program;
- gift certificates;
- online payment;
- integration with delivery;
- CRM;
- balances synchronization;
- email automation;
- abandoned shopping carts;
- product feeds;
- Google Merchant Center;
- Meta Ads;
- remarketing;
- SEO;
- blog;
- video content;
- multilingualism;
- Wholesale section.
The specific direction of development depends on the number of scents, the purchasing model, inventory tracking, and sales channels.
How the customer saves money in the future
Using a professional e-commerce platform allowed us to avoid spending time and money on building standard online store features from scratch.
The customer saves:
- time required for the initial startup;
- budget for basic development;
- costs associated with mobile adaptation;
- time to create new fragrance cards;
- funds for a complete overhaul as part of the catalog expansion;
- costs for individual websites for various fragrance categories;
- time for routine updates;
- a budget for future SEO thanks to a scalable structure;
- the costs associated with a closed platform that is difficult to transfer to another team.
The website can evolve gradually along with the product lineup, customer base, and new sales formats.
Why We Chose a Premium Design
Online perfume stores have many common features:
- main banner;
- catalog;
- categories;
- brands;
- product cards;
- volume options;
- shopping cart;
- placing an order;
- New Arrivals;
- collections;
- blog;
- mobile version.
Building all of these elements from scratch would increase the timeline and budget, but it wouldn’t necessarily lead to a better result.
This professional foundation allowed us to get straight to the point:
- stocking the product range;
- descriptions of scents;
- volume settings;
- launch of sales;
- building trust;
- SEO;
- advertisements;
- the growth of repeat orders.
Order Promotion strategy for a cosmetics store
Are you looking for an online store for perfumes or cosmetics?
Site 4 biz Build creates online stores for:
- perfume samples;
- perfume industry;
- cosmetics;
- skincare products;
- perfume brands;
- distributors;
- cosmetics stores;
- signature fragrances;
- gift sets;
- local beauty projects.
We can help:
- create a new online store;
- replace the outdated one;
- organize a smooth move;
- create a catalog;
- set up sales for different quantities;
- create brand pages;
- add filters;
- set up payment and shipping;
- configure product feeds;
- enable analytics;
- improve SEO;
- launch an ad;
- create a system for repeat sales;
- Combine the store, content, social media, and email into a single customer journey.
Write about your projectgoals, available resources, and we will help you achieve them.
